MSC infographic: Demand for independent labelling of seafood is increasing globally (2018)

Whole Foods Market USA, MSC certified sockeye salmon © MSC

This infographic by the Marine Stewardship Council (MSC) highlights the findings of its 2018 global consumer survey. The survey was carried out by the research consultancy, GlobeScan, which questioned 18,900 seafood consumers across 22 countries.

The survey found that independent labelling increases brand trust and, notably, 72% of those surveyed said that there is a need for brands and supermarkets to independently verify their claims about sustainability: up from 68% in 2016.

70% of seafood consumers said people should be prepared to switch to more sustainable seafood. And, 72% of seafood consumers agree that, to save the oceans, shoppers should only consume seafood from sustainable sources. Almost as many (70%) said that they’d like to hear more from companies about the sustainability of their seafood products.

To download the infographic click below.

Posted on 03/09/2018

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